| Frequently
Asked Questions |
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What is the value of your
software to users? |
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Is the software easy to install?
What are the file sizes for 550Access
Toolbar/ Deskbar software? |
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How
is the advertising opportunity offered
by 550Access different from other types
of online advertising? |
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What sizes of banner ads
do you use for AdSwap? |
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How
do you price the advertising options.
What kind of returns I can get? |
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Can
550Access Toolbar/ Deskbar be identified
as Spyware? |
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What is the policy of 550Access
regarding Consumer Privacy? |
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| Q: |
Is
it Legal? |
| A: |
The
legal implications can be judged from
the following:
● The
terms of the User License Agreement
clearly identify the AdSwap feature
and user’s responsibility attached
to it. Users consent to this feature
when they download the software.
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The
ads are not misleading. The ad delivered
by AdSwap are clearly identified as
separate from original content of
the website. Each ad has a clearly
visible link that takes users to our
Ad Info page which again states user’s
responsibility related to the software.
●
Users
have complete control. Users have
the option to easily turn off the
AdSwap feature at any time. Any replacement
of ads is done from the user’s
computer only.
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| Q: |
Will
I be penalized for ad replacements? |
| A: |
As
an advertiser or software distributor,
you are not responsible.
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| Q: |
How
is your technology different from
Claria/ WhenU?
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| A: |
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Our
technology is completely different
from that of other companies. Ads
delivered by Claria/ WhenU appear
as popup ads which are placed above
the main content of a webpage. These
are distracting and annoying and often
alienate the user.
However our advertisers are able to
promote their ads without affecting
the user’s experience.
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The ads delivered by our software
are non-intrusive. There are no popup
or popunder ads. This means that user
will see an ad of our advertisers
at the same place and of the same
size as an original ad on the website.
Therefore from a user’s perspective
there is no effect on user’s
online experience.
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Unlike other companies, we do not
track user’s online activity
to deliver add and therefore there
are no privacy intrusions
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| Q: |
How
do you distinguish replaced ads from
other content? |
| A: |
Each
ad replaced by our software includes
a clearly visible link that identifies
the ad as a “550Access Ad”.
Users who click on this link are
taken to Ad Info page that gives
complete information on AdSwap and
how to turn it on/off.
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| Q: |
What
is the value of your software to users? |
| A: |
The
value of 550Access Toolbar and Deskbar
lies in the comprehensive range
of features which are incorporated
in these software. Our Toolbar and
Deskbar include more features and
functionality than any other comparable
software and are therefore highly
useful products for general internet
users. We offer users a highly functional,
versatile product and save them
from the hassle of procuring and
installing a number of software
to perform all these functions.
The
550Access Toolbar received top ratings
on CNET Download.com. The 550Access
Deskbar has been developed for similar
functionality as the Toolbar.
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| Q: |
Is
the software easy to install? What
are the file sizes for the 550Access
Toolbar/ Deskbar software? |
| A: |
Yes.
The installation procedure is very
simple and self explanatory. The
file sizes for Toolbar and Deskbar
are 454KB and 638KB respectively.
These can be downloaded in less
than 5 minutes on a 56K dialup connection.
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| Q: |
How
is the advertising opportunity offered
by 550Access different from other
types of online advertising? |
| A: |
The
advertising opportunity offered
by 550Access is very unique. Some
of the characteristics that set
us apart from others are:
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We
give you the opportunity to
accompany users on every online
destination and be consistently
visible to users at all times. |
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We
give you unparalleled opportunity
to build your brand recall
and brand loyalty. |
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We
ensure more prominence and
visibility for you compared
to other advertisers. |
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We
do not detract from user experience
in any way, instead we add
to user convenience and efficiency
via the software. Additionally,
we give complete control to
users to activate/ deactivate
AdSwap. |
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We
do not track user behavior
or personal information while
delivering your ads. |
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| Q: |
What
sizes of banner ads do you use for
AdSwap?
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| A: |
We
can store any size of banner however
a banner on a webpage will be replaced
only if we have an ad of the same
size stored in our database. Therefore
we recommend the use of standard
sizes. Some banner sizes we use
for 550Access ads are 88x31, 120x60,
120x90, 120x240, 120x600, 125x125,
234x60, 300x250, 468x60, and 728x90.
The software checks a webpage for
specification of existing banners
from top to bottom and the first
banner, whose size matches that
of a stored banner, is replaced.
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| Q: |
How
do you price the advertising options? |
| A: |
The
prices will vary according to the
particular advertising option you
choose. To discuss on your requirement,
please contact us at advertising@550access.com.
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| Q: |
Can
550Access Toolbar/ Deskbar be identified
as Spyware? |
| A: |
No.
These software are not Spyware.
We do not collect any personally
identifiable information of our
users. No such information is transmitted
from user's system to our servers
when a user installs our software.
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| Q: |
What
is the policy of 550Access regarding
Consumer Privacy? |
| A: |
The
ads served from AdSwap or Precision
Search do not require any tracking
of user's surfing behavior or personal
information, thus protecting user's
privacy at all times. Ads served
by AdSwap are non-intrusive, non-interfering
and do not change the overall appearance
of any website. Both the Toolbar
and the Deskbar have customizable
settings which allow users to easily
turn off AdSwap at any time.
Please note that all ads delivered
via AdSwap & Precision Search
are clearly identified as "550Access
ads". Each ad contains an Ad
Info
link that takes user to a page containing
relevant information on user responsibility
related to AdSwap.
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